THE BIG IDEA
with a product touting it’s so light you won’t notice, we set out to prove how much people don’t notice by hiding cash in almost plain sight and waiting for it to be found
THE CHALLENGES
permit and location selection, asset and functional prop creation, uncontrollable environment and weather, prizing and giveaway rules
SKILLS SHARPENED
content capture planning and production, managing vendor teams to ensure creative continuity, maintaining team’s focus over multiple shoot days and locations
