POWER OF AIR

CLIENT: FRUIT OF THE LOOM

ROLE: eXECUTIVE PRODUCER

THE BIG IDEA

to demonstrate the power of air, we created a horizontal wind tunnel for people to test their own strength outside the summer X Games

THE CHALLENGES

custom build challenges, patron safety, unpredictable weather, maximize sponsorship touchpoints, and product sampling

SKILLS SHARPENED

building custom engagements, manage partner relationships, and leading sponsorship efforts across client agencies