THE BIG IDEA
demonstrate the power of unstoppable women and push the brand beyond their outdoor roots into urban fashion by hosting a mile long fashion show
THE CHALLENGES
selecting the correct production partner, finding a mile long route in Manhattan, unpredictable environment and weather, hosting a quality vip experience, multiple content capture teams with different deliverables, capturing content in public, talent/model management, and a quick-turn video edit
SKILLS SHARPENED
managing multiple client agencies through a complicated production, collaborating with and trusting production specialists, taking appropriate risks, influencer integration, and budget management
