I WILL WHAT I WANT

CLIENT: Under Armour

ROLE: eXECUTIVE PRODUCER

THE BIG IDEA

create a press event to launch the brand’s new commitment to female athletes

THE CHALLENGES

find a venue not typically used for press events, event design and layout, create new assets from existing campaign material, high profile keynote speakers, engaging installations, and maximizing available budget

SKILL SHARPENED

quick turn video editing for use in pr channels, building client trust, and managing venue build out