STAIRWAY TO HEART HEAVEN

CLIENT: AMERICAN HEART ASSOCIATION

ROLE: eXECUTIVE PRODUCER

THE BIG IDEA

to re-establish the brand’s commitment to your healthy, we hosted a heart healthy event for free, the only catch was you had to take 12 flights of stairs to get there.

THE CHALLENGES

venue selection, unique signage needs, and expectations vs. budget

SKILLS SHARPENED

teaching younger production talent, adapting to uncontrollable elements, and vendor relations